CORPORATECAMOUFLAGE
See through the label
Independence Map
What this site documents

Six facts. All sourced. All verifiable.

67%
of Australian grocery spend

controlled by two companies — Coles and Woolworths. For context, the UK top-2 (Tesco + Sainsbury’s) sits at ~43%. Australia’s concentration level is among the highest of any comparable market globally.

The Supermarket Problem →
$5.18B
combined 2024 profit

Coles ($1.1B) + Woolworths ($1.62B) + Wesfarmers ($2.46B). Earned in a year Australians said they couldn't afford groceries. During the same period, farmers were paid below the cost of production.

See the timeline →
$22T
managed by three US firms

BlackRock, Vanguard, and State Street are simultaneously the largest shareholders in virtually every major company in Australia — the banks, the supermarkets, the miners. All three own all of them at once.

Who owns the owners →
85%
of Australian beer volume

owned by two Japanese multinationals. The craft labels look independent. Little Creatures, Stone & Wood, 4 Pines, Pirate Life — all acquired. And tap agreements lock independents out of pubs.

The full beer story →
21M+
loyalty program members tracked

FlyBuys and Everyday Rewards are not discount programs. They are data collection infrastructure. They know what you eat, when you shop, your financial stress, your health trajectory — and they sell the insights.

The surveillance architecture →
3
underwriters behind most insurance

IAG, Suncorp, QBE underwrite roughly 70% of general insurance in Australia. AAMI, Bingle, Apia, GIO, NRMA, SGIO, CGU, Shannons, Terri Scheer — same three risk pools. You've almost certainly never known which one.

Who underwrites your policy →
Explore the full picture

Every industry. Every owner.

🍺
Beer
Two Japanese multinationals. ~85% of the market.
🍷
Wine
5 producers. Phantom brands. Virtual wineries.
🥃
Spirits
Diageo, Pernod Ricard, Beam Suntory.
🍫
Food
6 multinationals, ingredient deception.
🛒
Duopoly
$5.18B profit. 67% of your groceries.
🛡️
Insurance
3 underwriters. 20+ brand names.
🏦
Banking
Big 4. 80% of mortgages. Hidden subsidiaries.
🌱
Super
Greenwashing. ASIC sued Mercer in 2024.
🌐
Global
BlackRock. $22T. Who owns the owners.
⚰️
Funerals
40% owned by US private equity. Local names, corporate owners.
Independents
The real ones. Verified. Direct links.
📺
Media
News Corp, Nine, Seven West — coming.
🏥
Essential Services
PE in aged care, NDIS, childcare — coming.
🛣️
Public Assets
Roads, rail, power, ports sold to private equity — coming.
New

Find genuinely independent venues near you

The Independence Map shows you breweries, distilleries, wineries, bottle shops and pubs that are verified independent — no corporate tap agreements, no hidden owners.

🍺 Craft breweries and taprooms
🥃 Independent distilleries
🍷 Family-owned wineries
🍻 Pubs free from tap lock-in
Open the map
88 verified independents
across Australia
This is not a boycott. It is not activism. It is information. Every claim on this site is sourced from public records — company registrations, ASX filings, and verified news. Knowledge is power. Use it.
Every claim sourced
No brand pays to be listed
Corrections logged publicly
Take action

Now you know.
Here's what to do with it.

Coming soon

App — iOS & Android

Point at a tap. Scan a barcode. See the ownership chain instantly. AR overlay in pubs and supermarkets.

🍎 App Store🤖 Google Play
🗳️

Vote for independents

GABS Hottest 100 vote is open. Vote for genuinely independent breweries, not corporate camouflage.

→ gabshottest100.com/au

Share the knowledge

The best thing you can do is tell someone else.